The word 'strange' written in large white letters on a black background.

The goal

Strane has always embodied a gritty, underground energy that lives somewhere between skate culture, metal, and underground hip-hop. The brand wanted its visual identity to feel raw, unapologetic, and cool in a way that spoke directly to that community. Over the course of several years, we partnered closely with their internal creative team to build a consistent, authentic look that could cut through the noise of the cannabis market and stay true to Strane’s roots.

The Approach

Across five major campaigns and countless shoots, we developed a visual system that became unmistakably Strane. The photography and video content blended lifestyle and product, showing models interacting with the brand in real, unpolished ways while also capturing striking standalone shots of the products themselves. Every piece of content was intentionally chaotic, energetic, and heavily stylized. The lighting, color grading, and motion all carried the same grit and swagger that defined the Strane identity.

Our video work played a key role in shaping the brand’s voice. The edits were fast, textured, and alive with personality. Nothing felt too polished or staged. Each drop or campaign was approached like a creative experiment—something meant to feel more like a short film or music video than a typical product promo. We worked side by side with Strane’s in-house team to concept briefs, plan storylines, and ensure every frame hit that “cool as hell” mark that the audience had come to expect.

A person wearing a Guy Fieri mask holding a can of Strane blood orange mimosa and a container of candies, with smoke and scattered drug paraphernalia and yellow caution tape on a table.

The Result

The content we produced became the visual backbone of the brand. It appeared everywhere from web and print to mailers, in-store displays, and social campaigns. During 2023 and 2024, Strane ranked among the top ten hottest cannabis brands on social media according to Pioneer Intelligence, with much of the content during that time originating directly from our campaigns. Social engagement and community response were consistently strong, with audiences resonating with the raw, high-energy aesthetic. The result was a brand that didn’t just look cool—it felt cool, staying true to the culture it came from and visually defining what Strane stood for.

Three young adults standing on a street in front of graffiti art, with spray paint cans and a stereo on a skateboard, under a blue sky with clouds.
A man standing in a garden surrounded by green plants under a blue sky with clouds, wearing a black cap, black t-shirt, blue pants, and bright yellow shoes.
Three people in Halloween costumes sitting on a couch in a living room decorated with horror movie posters, surrounded by snacks and party supplies.
A man squatting and smiling in front of a brightly colored graffiti mural on a brick wall, with spray paint cans on the ground.