Logo for Stevie's Steakhouse with a gold flame symbol, cursive black text for "Stevie's" and bold black text for "STEAKHOUSE" with decorative gold lines and arrows.

The goal

Speers Steakhouse set out to create a modern, upscale dining experience that blended classic steakhouse tradition with bold contemporary style. Before the restaurant even opened its doors, I was brought in to design and build the website and capture all photography that would define the brand’s visual identity.

The Approach

Working throughout the final stages of construction, I developed a complete visual and digital rollout. Every menu item—from steaks and seafood to cocktails and desserts—was photographed in my signature bright, bold, and busy style to give the brand a polished yet energetic feel. The imagery was paired with a sleek, high-end web design that showcased the restaurant’s atmosphere and menu in a way that felt immersive and refined.

A variety of dishes and appetizers on white and black plates, including grilled vegetables, meat, bread, and mashed potatoes, arranged on a dark table.
Laptop displaying a restaurant website for Sierra's Steakhouse on a white background.

web

The goal

Speers Steakhouse needed a digital presence that matched the sophistication and energy of its concept. The goal was to create a website that felt as upscale as the dining experience itself, highlighting every detail of the food, space, and story while driving online visibility and engagement.

Smartphone displaying restaurant analytics with graphs and charts, showing restaurant interior in the background.

We worked directly with the Speers team during the construction phase to design and develop a site that combined luxury aesthetics with modern functionality. The layout was built around immersive visuals, pairing bold photography with clean navigation and rich color contrast to reflect the brand’s upscale identity. Each page was optimized for speed, SEO, and conversion to ensure performance matched the visual impact.

the approach

the results

The site launch exceeded expectations, reaching over 57,000 views and a 47 percent click-through rate within the first month. In the three months following launch, traffic remained consistently high, averaging 35,000 monthly views. The site became the foundation for Speers’ marketing presence, blending design, storytelling, and performance into one cohesive digital experience.

A white plate with toasted bread slices and a raw beef patty with an egg yolk on top, garnished with herbs, on a white marble table. Surrounding it are sprigs of herbs, a glass of red wine, and a glass of white wine, with a wooden cutting board and more herbs in the background.
A round black platter of raw oysters on a bed of crushed ice, with two small bowls of cocktail sauce, lemon wedges, and a glass of white wine on a white marble table.
A variety of plated food dishes including a bread bowl with a baked dip, a plate with shrimp, a plate with asparagus, a plate with toast topped with a spread and crumbled cheese, and a large grilled steak, all presented on white plates on a black table.
Plate with two pieces of grilled meat topped with diced vegetables and a creamy sauce or puree underneath, garnished with sprigs of fresh herbs, with a glass of white wine to the side.