Logo of Peak Dental Services featuring a stylized mountain and the company name.

The goal

Peak Dental wanted to build a unified visual identity across all 60 of their practices nationwide. The goal was to create a consistent library of commercial photography and video that represented their modern approach to dentistry while highlighting the unique personality of each location.

The Approach

Over the course of two months, we traveled across Denver CO, Colorado Springs CO, Boulder CO, Austin TX, San Antonio TX and Houston TX to capture each office. Every shoot included portraits, patient interactions, interior details, and lifestyle moments that conveyed professionalism, warmth, and trust. Each production day was treated as its own commercial shoot, ensuring quality and brand consistency from one practice to the next.

A male dentist using magnifying glasses and dental tools to examine a patient lying in a dental chair.

The Result

The final collection of imagery and video became the foundation for Peak Dental’s marketing, website, and advertising campaigns. The work unified the brand visually, strengthened its market presence, and gave every practice a consistent, elevated look across all regions.

A healthcare professional wearing magnifying glasses, a surgical mask, and gloves is looking down at the camera, possibly during a medical procedure in a clinical setting with medical equipment and ceiling lights in the background.
A woman wearing purple scrubs and blue gloves smiling and holding a COVID-19 test swab in a clinic or healthcare setting.
A woman in scrubs wearing blue gloves holding dental or surgical tools, standing indoors with a dark background.
Close-up of a dental professional's gloved hands working with dental tools on a blue dental tray.