The goal
NuGo Nutrition wanted to refresh its entire product catalog with new visuals that reflected the brand’s high-quality ingredients and real dark chocolate coating. The goal was to produce photography that balanced lifestyle appeal with commercial polish, highlighting both the clean packaging and the rich, natural ingredients that set NuGo apart.
The Approach
We were brought on to lead full-scale commercial photography for the brand, capturing every product across their nutrition bars, cookies, and powders. The creative direction called for two distinct looks — crisp, minimal product images for packaging and web, and dynamic “messy” scenes featuring ingredients around each bar to emphasize texture, flavor, and authenticity. Every shot was built with intentional lighting to bring out contrast and shine while maintaining a natural, appetizing feel.
The Result
The final catalog delivered a complete, cohesive visual library that elevated NuGo’s brand presence across digital, print, and retail platforms. The imagery reinforced the company’s commitment to real ingredients and premium quality, helping NuGo stand out in a crowded health and nutrition market.
