Black and white circular logo with large letters 'IE' in the center and the words 'Insider Eats' curved around the bottom of the circle.

The goal

Insider Eats was an emerging food delivery platform built to compete with Uber Eats and DoorDash, but with a focus on celebrating local and international cuisine. The goal was to create high-end visuals that highlighted the artistry of the food and the chefs behind it, giving users a more authentic and appetizing digital experience.

The Approach

We led all photography and video production, capturing 18 full restaurant menus over the course of four months. Each session focused on vibrant color, texture, and the emotion behind every dish. We collaborated closely with the design team to ensure each image was optimized for use across the website and app, maintaining a consistent visual flow that matched the brand’s modern yet community-driven feel.

Close-up of a bowl of Thai red curry with a spoon, with noodles and spices on a dark surface.

The Result

The final imagery elevated Insider Eats’ visual identity, helping the platform stand out in a crowded market. The work brought local restaurants to life on screen and positioned Insider Eats as a premium, chef-focused alternative to traditional delivery apps.

Two plates of fried chicken with noodles and garnished with cilantro, set on dark surface with orange spice sprinkled around.
Close-up of a Mexican dish featuring crispy fried pork on a white plate, with sides of thick-cut fried plantains in a wooden bowl, green sauce in a black bowl, and colorful peppers, garnished with cilantro, with decorative drizzles of sauce on the white surface.
A hand with a decorative ring dips a spring roll into a small bowl of dipping sauce on a table with various Asian dishes and green onions.
Close-up of Indian cuisine with bowls of spicy curry, naan bread, and a glass of mango lassi on a grey surface.