Hellavated was built for the ones who live loud, chase flavor, and never settle for ordinary. Born from the idea that cannabis should be fun, flavorful, and fearless, Hellavated turned THC into an experience that hits harder, tastes better, and looks damn good doing it.
The Goal
The approach
When Hellavated approached me to execute the Juicy Campaign, the goal was simple — capture that energy. I handled both photography and video production, building visuals that exploded with color, flavor, and movement to match the brand’s bold personality. From stylized product shots to high-energy motion pieces, the campaign brought the Hellavated attitude to life — bright, flavorful, and unapologetically loud.
To achieve that distinct Hellavated energy, I used a hybrid lighting setup — blending strobes, constant lights, and a video projector to build depth, texture, and movement. The strobes froze key moments in bold color; the constant lights added warmth and continuity for video; and the projector layered animated textures and gradients directly into the set, giving the imagery a surreal, liquid-light feel that fit the “Juicy” concept perfectly.
the results
