Text reading '1930 BY ATRIA'S' with a stylized zero resembling a clock face with clock hands.

The goal

1930’s by Atria’s set out to revive the speakeasy spirit with modern polish. The brand aimed to blend vintage charm and classic cocktails with a contemporary edge, creating an atmosphere that felt secretive, elevated, and cinematic.

The Approach

We led all photography and video production for the launch, capturing a full visual library that included entrees, cocktails, and lifestyle scenes. The creative direction focused on moody, intentional lighting with deep warmth, rich contrast, and color that pops. Every setup was carefully built with a complete lighting design to enhance the intimacy and luxury of the space. I also partnered with the design team to ensure the visuals aligned with the new brand and website aesthetic.

A bartender is creating a flaming cocktail with a flame inside a yellow drink in a crystal cocktail glass, accompanied by domino pieces on the table.

The Result

The final imagery established 1930’s by Atria’s as a refined speakeasy experience within Pittsburgh’s dining scene. The visuals carried the same tone as the space itself—warm, mysterious, and cinematic—perfectly setting the stage for its grand debut.

Two black plates with gourmet food, a glass of red wine, a glass of beer, a cocktail with lime and flowers, and a small cast iron dish of mashed potatoes on a wooden table with menus underneath.
A glass of dark liquor being poured from a bottle, a glass of yellow cocktail with lemon slices, on a bar counter with a menu and dominoes, with a warm, dimly lit bar background.
Close-up of two pieces of savory waffle topped with a spicy meat mixture and garnished with green onion inside a brown bowl, with a menu, drink, and other plates partly visible on a wooden table.
A glass of whiskey with a large ice cube and a lemon peel, a glass of rosé wine, a domino game, a cigar cutter, and a candle on a dark wooden table.